GM taps de Nysschen to head Cadillac

GM taps de Nysschen to head Cadillac Published:

DETROIT -- General Motors Co. has named an Infiniti executive to head its Cadillac division, which has struggled with sagging U.S. sales this year while competing luxury brands have advanced.

GM announced Friday that Johan de Nysschen will become president of Cadillac and a GM executive vice president, starting Sept. 1. Cadillac will operate as a global brand and "more distinct" business unit, the company said.

De Nysschen, 54, has headed Nissan's Infiniti brand for two years. Before that, he was chief executive of Volkswagen's Audi USA and president of Audi Japan.

de Nysschen said he is eager to join the GM team.

"I have for some time now been impressed by how the new General Motors has been transformed into a formidable force in the industry," he said. "The combination of strong corporate leadership and exceptional engineering resources presents the perfect combination to restore Cadillac to its place among global premium brands."

Cadillac is one of few luxury brands with lower sales so far this year in the U.S. Sales fell 1.9 percent through June 30 from a year earlier, according to Autodata. That compares with a 13.6 percent increase for Audi during the same period, a 12.1 percent gain for BMW and a 13.6 percent rise for Infiniti.

Globally, Cadillac has fared better, with a 12 percent increase year to date.

GM said Thursday that the most recent head of Cadillac, Bob Ferguson, had returned to his former position as the company's chief lobbyist in Washington.

GM shares rose 15 cents to $37.90 in midday trading.

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