Etch A Sketch launches ad campaign

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NEW YORK (AP) -- The 104-year old company that makes Etch A Sketch is launching a new politics-themed ad campaign after making headlines nationwide last week when an aide for Mitt Romney compared his election campaign to the toy.

The Ohio Art Co. said its new campaign will run on social media sites including Facebook and Twitter. Three ads in the campaign, tagged "Shake it Up, America," poke fun at politics in general and maintain that the toy, created in 1960, is politically neutral.

Ads for the Cleveland-based company also encourage viewers to register to vote.

Last week an aide for Romney said the fall campaign for presidency was like an Etch A Sketch, implying the candidate could flip flop on some issues following the Republican primary.

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