Wendy's pigtails get first touchup since 1983

CANDICE CHOI AP Food Industry Writer Published:

NEW YORK (AP) -- Wendy's pigtails are getting a tweak.

For the first time since 1983, the Dublin, Ohio-based fast food company is updating its logo in a move intended to signal its ongoing transformation into a higher-end hamburger chain.

Instead of the boxy, old-fashioned lettering against a red-and-yellow backdrop, the pared down new look features the chain's name in a casual red font against a clean white backdrop. An image of the smiling, cartoon girl in red pigtails floats above -- though this girl looks more vivid and not quite as childlike.

It's only the fifth logo update since founder Dave Thomas opened the first Wendy's in 1969.

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